Shepard Art Studio is an ODOT and MDOT (Maryland) DBE who specializes in non-profit and governmental clients. Most of us have over 20 years of industry experience in diverse media such as animation, graphic design, web design, web applications, and illustration—just to name a few. But best of all, our team will be transformed to fit your individual needs. Read our bios.
Because we work in a collaborative, virtual team, you may get more top-of-their-field professionals than if you go with a provider with a more traditional business model. Throughout this website you’ll see examples showcasing our successes. For example, we helped design and implement a communications program for Benefit Coordinators for the Maryland Supplemental Retirement Plans that resulted in a NAGDCA (National Association of Governmental Defined Contribution Administrators) award in 2014 and 2015. See the case study.
We’ve been working together since 2008. We recently collaborated on a large project for Save the Dream Ohio for the Ohio Housing Finance Agency (OHFA) that will help thousands of Ohioans keep their homes. We connected the website tool found on savethedreamohio.gov to the back office at OHFA. Other clients we’ve collaborated with are: Children’s Hunger Alliance, Central Ohio Urology Group, Cristo Rey, Green Columbus, and Columbus City Schools. Read more about these projects in our work samples.
Shepard Art Studio is a graphic design/creative direction business formed on September 11, 2008. After having the opportunity to manage the creative process at a Fortune 100 Company, Linda Shepard has developed and maintained numerous relationships with professionals in the field. Shepard Art Studio possesses solid real-world experience with the marketing and communications process from start to finish. As a small business entity, Shepard Art Studio often collaborates with other solopreneurs to provide marketing services in a virtual agency relationship.
Revisions to existing print pieces or existing web pages have a simplified project lifecycle compared to communications or campaigns that are brand new. Similarly, once a rhythm is established between client and designer, project lifecycles tend to be more streamlined and less formal.
*The most unpredictable step. Generally, the more reviewers, the longer the cycle.
MSRP collaborated with Maryland Tourism to present “Desination Maryland: Great things to see and do in Maryland while preparing for the future.” Nearly 600 people attended each event. We provided supporting materials that include: a 16-page program booklet, 24x36" posters, formatted emails, video, on-site signage as well as the “MSRP expo” app on Google Play or the App Store.
Linda is a Creative Director with a reputation for making things happen. No matter how nebulous the request, no matter when, no matter what was tried before, she can bring marketing communications to life. She has a talent for asking the right questions to the right people to gain a clear understanding of the desired outcome. She can translate and simplify complex subjects into a single-minded message that resonates with the audience.
Linda is a generalist. She does a little bit of nearly everything: print design, branding, web design, presentations, motion design (video), and information hierarchy. Linda will get to know your brand and advocate for it. She’ll strive to create communications that drive action. She’ll bring in the right specialists for the right projects at the right time and manage the process to make your job easier.
Linda will be your primary point of contact with Shepard Art Studio, will handle day-to-day operations, communications, graphic design, project management and invoicing.
Linda is the current owner of Shepard Art Studio, a graphic design and creative direction business founded in 2008. Prior to that, she was a creative director for Nationwide, an art director for OCLC and a graphic designer and manager for an in-house print shop at the Columbus Board of Realtors. Linda has a bachelor’s degree in industrial design from Charleston Southern University. She has 24 years of experience in graphic design.
Brian is a creative and development veteran of over 21 years, he has become a master of his craft and the many skill sets needed to execute it effectively. He has worked with groups ranging from small non-profit start-ups to sports franchises to a multi-billion dollar corporation.
If you need a brand developed and then executed in advertising communications ranging from a vehicle wrap promoting a facebook page that links to an ADA compliant responsive web site that is tied directly into your back office...You need Brian. Brian is in the front of the bell curve with technology and has a passion for helping non-profits succeed. He will learn the barriers you face, and help you overcome them. He will understand the limits set forth by legal restrictions and how to work within them. He never gets discouraged when a lawyer, board member or compliance officer says no. He will discover new ways to communicate instead.
Brian will be the primary provider for web planning, coding, design and implementation. He will also be our high-level expert on branding, communication strategy and fulfillment.
Brian worked as a graphic designer on Linda Shepard’s staff at Nationwide. He was quickly promoted to a management position and left Nationwide about the same time as Linda. They’ve been collaborating on projects ever since.
Brian has worked with Ohio Domestic Violence Network, The Ohio State University, The Medical Group of Ohio, Volunteers of America, Clean Fuels Ohio, The Ohio Alliance to End Sexual Violence, Green Columbus, The Columbus Medical Association and many more. He holds a bachelor’s degree from the Columbus College of Art and Design.
Dan is a creative with more than 20 years of graphic design and writing experience. He began his professional career in public relations, serving as a writer and account executive before becoming a freelance designer—creating graphics for print and web, writing copy and proofreading.
Dan is a talented designer who can breathe new life into stale communications. If you have some pieces that you use all the time, and like the content, but wish there was a better, fresher way to break-up and communicate the information, Dan is your man. His unique combination of design with writing/editing skills adds value to visual communications.
Dan worked as a graphic designer on Linda Shepard’s staff at Nationwide. He recently “made-over” a distributions booklet for MSRP. He combined two existing print pieces by merging content, eliminating redundancy and creating a logical flow.
Dan is currently a full-time contract worker. Prior to that he served as the Creative Manager at West Virginia University Institute of Technology. However, he spent most of his career working in the creative department at Nationwide. His early career includes managing freelancers and public relations. Dan has a a bachelor’s degree in communications from West Virginia State University and a bachelor’s degree in web page, digital/multimedia and information resources design from Franklin University.
Emily is one of our millenials who is currently pursuing a bachelor's degree from Morehead State University with a minor in art. She's the Morehead State Equestrian team's social media maven/historian/photographer.
Emily can bring a fresh perspective to your communications. She is strong at concepting and creating illustrations that range from whimsical to evocative.
Emily is Linda Shepard's daughter. Her meticulous nature makes her our go-to proofreader. She also does illustration and concept work for our clients.
Maryland Supplemental Retirement Plans (MSRP) provides 457(b), 401(k), 403(b) and 401(a) plans for Maryland State employees. Across the state, 300+ Benefit Coordinators are the first point of contact for employer-sponsored benefits like healthcare, pensions, leave etc. Supplemental retirement plans are not easily understood, so MSRP created Benefit Coordinators’ Academies to help Benefit Coordinators understand how they work and why they’re needed.
MSRP invited Benefit Coordinators to half‐day events to learn more about the Plans, network and have fun. Door prizes, games and giveaways were be used to boost attendance. The Academy was offered in seven different locations, each with a different date, across the state. Each was run by the Team MSRP members who service that portion of the state. Attendees left with a package of materials to help them support the Plans.
MSRP maintains a database of contact information of Benefit Coordinators and staff who administer benefits for state employees. This list was used to:
Each Benefit Coordinators’ Academy began at 8:30 a.m. with a complimentary hot breakfast with the official program beginning at 9:15 and concluding at 12:30. The program included:
Each Retirement Specialist left behind a supply of welcome booklets, a fax cover sheet with the agency number and work address already filled in for Step‐by‐Step forms and a Team MSRP Contacts flier developed especially for Benefit Coordinators.
This campaign resulted in a NAGDCA (National Association of Governmental Defined Contribution Administrators) Leadership Award.