Skilled Creative Director with over two decades of expertise offers track record of excellence managing quality, cost-effective projects in timely manner and often under budget with Return on Investment (ROI) in mind—recognized for skills in concept and content development.
Retained to conceive, develop, and produce cost-effective, communications collateral across print, web, electronic, video and presentation mediums.
Highlight: Benefit Coordinators’ Campaign designed and written by Shepard Art Studio won NAGDCA awards 2 years in a row in 2014–2015 for increasing enrollment by over 43% over previous quarter and engaging 50% of all Benefit Coordinators across the state of Maryland.
Managed creative operation, project lifecycle, and production—with accountability for $2 million annual print budget and staff comprised of four designers, two writers, and several agencies. Ensured that creative output generated in timely, cost-effective, and strategic manner, in alignment with corporate directives and branding, with clear call to action
Highlight: Be the Reason Why internal branding campaign connected associates to customers—with custom fabricated pedestals, signage, lettering, and photography to encourage associates to consider how the work they do everyday impacts peoples’ lives.
Created illustrations and graphic design for printed materials, PowerPoint and video presentations, and web microsites using Flash components. Largest ongoing projects encompassed devising overall design, layout, and production of up to 60 page two-color monthly newsletter with full-color cover publication, designing, and producing Annual Company Report document, and helping plan and originate event themes, as well as promote annual staff appreciation events.
Highlight: Earned President’s Award for developing interactive video presentation for ALA Annual OCLC President’s luncheon—comparable to annual Board Meeting of for-profit corporation—designed to inspire members of OCLC cooperative and summarize impact of company’s work on providing access to world’s information.