Need to create an awesome marketing communication? Where to start? Where to start! This list can help you get started.
What do you want your customers to do? For example:
- Contact you?
- Visit your store?
- Buy something?
- Do something?
What is the one big idea for this communication? For example:
- Your company has the best product/service because_______
- "I really need _____"
- Your company (cares, is the expert, honest, comprehensive, etc.)
- Your company is better than the competition because_______
Who is your customer? What do you know about them? How do they prefer to receive information?
Why should your customer believe you? For example:
- Proven experience
- Customer testimonials
Why should the customer care? What's in it for them? For example:
- What want or need does it meet?
What makes your offer different from your competitors? For example:
- What can you do better than anyone else?
- Why is your product/service so special?
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