There's something about Linda...
I have a passion for translating strategy into messaging—the kinds of messages that simplify complex concepts into a single-minded message that resonates with customers. I believe that our best work and personal growth come from a collaborative, supportive environment. I belive that everyone is creative—regardless of our titles or how we label ourselves. You have ideas. Bring 'em on!
Past aliases
Creative Director Nationwide | 2006–2008 | Led a creative staff of 5 serving 1.4 million customers with over $40 million in assets
Design Lead Nationwide | 2004–2006 | Led a design staff of 4 with a multi-million dollar print budget
Art Director OCLC Online Computer Library Center | 1996–2004 | Creative for print, web and motion graphics
Design Manager Columbus Board of Realtors | 1993-1996 | Managed marketing/retail/print shop with 3 direct reports
Graphic Designer Mills Printing | 1992–1993
Education
1992 Charleston Southern University | Bachelor of Technology in Industrial Design | Summa Cum Laude
1992 Trident Technical College | Associate of Industrial Technology | Summa Cum Laude
Creativity
Beyond graphic design
- Manage, leverage and evolve a brand that reflects what’s important to consumers
- Use consumer insight to deliver messages that resonate on an emotional level and inspire action
- Create marketing materials that are quick and inspired
- Produce materials across multiple media (print, web and multimedia) and multiple formats (collateral, environmental, ads, periodicals etc.)
- Provide original illustrations/artwork
- Simplify messages with strong information hierarchy, one big idea and clear call-to-action
Technical know-how
- Solid understanding of print production and costs
- Know-how to tackle projects requiring cross-enterprise coordination, outside contributors, strategic planning and multiple milestones
- Inside-out knowledge of graphic design software applications
- Familiar with Dreamweaver, html, Flash and Director
Track record
Expressing the brand
- Defined and maintained a Nationwide sub-brand
- Crafted consumer research for more targeted and effective pieces
- Produced OCLC CEO’s multimedia shows for stakeholders’ meetings
- Designed Real Estate Weekly publication and launch material
- Designed IFCA EPIC award-winning enrollment and increase campaigns
Impacting business processes
- Designed and launched an online, variable-text print-on-demand service. Reduced turn time by 89%
- Created web sites, including writing and content, for presentations, brand standards and the media
- Developed templates and trained editorial staff to create formatted email publications
Managing costs
- Negotiated print subscription to cut printing costs for large client by 50%
- Redesigned enrollment materials to cut costs by $80,000+ per year